Bridging creativity, technology, and education.

I’m a Design Director and Generative AI Creative working at the intersection of design, technology, and storytelling. With 20 years experience leading brand, digital, and campaign work for global agencies and brands, I now help teams harness the power of generative AI to elevate creative delivery.

I’ve delivered a wide range of AI-driven video and production projects for brands in collaboration with Havas, developing a deep understanding of how to integrate new AI tools into real-world production pipelines. My approach blends original thinking, traditional design craft, and emerging technology - enabling brands and agencies to work faster, smarter, and more creatively.

Alongside project work, I'm developing AI courses to teach industry professionals how to safely and effectively integrate AI tools into their workflows. From creative prompt development to production-ready asset creation.

Areas of focus:

- AI imagery and video tools such as Firefly, Runway, Midjourney, Luma, Veo3 and other's
- Workflow design and integration for safe commercial AI use
- AI education and training - Course development and coaching
- Maintaining design integrity, taste, and brand craft in the age of AI