As a Creative Technologist and Design Director, I focus on building creative systems that help brands and agencies deliver high quality content more quickly, efficiently, and at scale. 

Over the past 18 months, I’ve led the integration of generative AI into real production environments at global organisations including Havas and Unilever. My work is about moving teams beyond experimentation and into practical use, creating workflows, playbooks and production approaches that are clear, repeatable and aligned with both brand and business needs. I’ve built internal AI production capabilities to reduce reliance on external agencies, developed workflows for video and content creation, and helped teams deliver with more speed, flexibility and creative range. 

Alongside delivery, I work closely with leadership to shape how AI is used responsibly and effectively within larger organisations. My background as a Design Director underpins all of this, bringing strong creative judgement, art direction and brand understanding into every system I build.